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{"id":1233,"date":"2023-03-21T12:16:31","date_gmt":"2023-03-21T12:16:31","guid":{"rendered":"https:\/\/simply-logic.com\/beacon-strategies\/?post_type=podcast&#038;p=1233"},"modified":"2024-06-07T08:20:59","modified_gmt":"2024-06-07T08:20:59","slug":"beacon-flash-building-the-bridge-between-generating-wealth-and-meeting-financial-goals-a-conversation-with-sheryl-oconnor-incomeconductor","status":"publish","type":"podcast","link":"https:\/\/simply-logic.com\/beacon-strategies\/podcast\/beacon-flash-building-the-bridge-between-generating-wealth-and-meeting-financial-goals-a-conversation-with-sheryl-oconnor-incomeconductor\/","title":{"rendered":"Beacon Flash: Building the Bridge Between Generating Wealth and Meeting Financial Goals &#8211; A Conversation with Sheryl O\u2019Connor, IncomeConductor"},"content":{"rendered":"\n<p>In a piece of music, the bridge acts as a connector \u2013 true to its name \u2013 often bringing together the chorus and the verse.<\/p>\n\n\n\n<p>For Sheryl O\u2019Connor, professional musician turned CEO and founder of IncomeConductor, financial planning is the bridge in wealth management. \u201cHow do clients generate wealth through investing? And how do they use that wealth to meet their goals, which usually involve saving, spending, and passing that wealth on to others?\u201d<\/p>\n\n\n\n<p>On a recent Beacon Flash podcast episode with Beacon Strategies\u2019 Managing Partner Chip Kispert, Sheryl explains that the role of a financial advisor is to ensure his or her clients are financially secure. To do so requires taking a look at their entire balance sheet and approaching financial management as a continuous arc, from working years to retirement.&nbsp;<\/p>\n\n\n\n<p>Traditionally, Sheryl points out, from a product perspective, there have been two camps: investment and insurance, both competing for client assets, with the investment camp further divided into the wealth and retirement plan camps.&nbsp;<\/p>\n\n\n\n<p>\u201cFrom a client&#8217;s perspective, it really doesn&#8217;t make sense to approach the issues that they have this way,\u201d she says. \u201cIt really doesn\u2019t serve them well.\u201d<\/p>\n\n\n\n<p>Instead, being a true fiduciary and acting in the client\u2019s best interest means using products from both the investment and insurance sides based on which product best meets a specific goal. Advisors can no longer be successful simply managing clients\u2019 investment portfolios and running Monte Carlo simulations.<\/p>\n\n\n\n<p>To Sheryl, the future of the advisory business requires restructuring to address each client\u2019s full financial lifecycle, creating a service model where the advisor becomes the go-to professional for all things financial.&nbsp;<\/p>\n\n\n\n<p>At IncomeConductor, which empowers advisors, their firms and their clients to plan for retirement more simply, more accurately and more reliably, Sheryl and her team bring together the science of financial planning and the client persona. The science, she explains, focuses on rates of return, tax efficiency, withdrawal rates \u2013 all traditional elements of financial planning, while the client persona focuses on client goals and concerns, biases and attitudes, and their appetite for risk, along with their health and longevity.<\/p>\n\n\n\n<p>\u201cI think advisors need to surround themselves with the professionals and resources to address their client&#8217;s needs,\u201d she points out. \u201cAnd that includes legal accounting professionals, social services, community services, grief services, having those curated professionals around them at the ready when their clients need them. Can you just imagine how that would increase client satisfaction, client loyalty, and client referrals?\u201d<strong><br><br>Overview<br><\/strong>The State of Financial Planning (02:52)<br>Retirement (10:32)<br>Financial Planning Software (20:09)<\/p>\n\n\n\n<p><strong>Resources<\/strong><br><a href=\"https:\/\/www.linkedin.com\/in\/sheryl-o-connor-72170837\/\" rel=\"noreferrer noopener\" target=\"_blank\">Sheryl O&#8217;Connor&#8217;s LinkedIn<\/a><br><a href=\"https:\/\/incomeconductor.com\/demo\/\" rel=\"noreferrer noopener\" target=\"_blank\">IncomeConductor&#8217;s Website<\/a><br><a href=\"https:\/\/www.linkedin.com\/in\/chip-kispert-3573274\/\" rel=\"noreferrer noopener\" target=\"_blank\">Chip Kispert&#8217;s LinkedIn<\/a><br><a href=\"https:\/\/www.beaconstrategiesllc.com\/\" rel=\"noreferrer noopener\" target=\"_blank\">Beacon Strategies&#8217; Website<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a piece of music, the bridge acts as a connector \u2013 true to its name \u2013 often bringing together the chorus and the verse. For Sheryl O\u2019Connor, professional musician turned CEO and founder of IncomeConductor, financial planning is the bridge in wealth management. \u201cHow do clients generate wealth through investing? And how do they &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/simply-logic.com\/beacon-strategies\/podcast\/beacon-flash-building-the-bridge-between-generating-wealth-and-meeting-financial-goals-a-conversation-with-sheryl-oconnor-incomeconductor\/\"> <span class=\"screen-reader-text\">Beacon Flash: Building the Bridge Between Generating Wealth and Meeting Financial Goals &#8211; A Conversation with Sheryl O\u2019Connor, IncomeConductor<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"featured_media":1332,"menu_order":0,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-1233","podcast","type-podcast","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/simply-logic.com\/beacon-strategies\/wp-json\/wp\/v2\/podcast\/1233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/simply-logic.com\/beacon-strategies\/wp-json\/wp\/v2\/podcast"}],"about":[{"href":"https:\/\/simply-logic.com\/beacon-strategies\/wp-json\/wp\/v2\/types\/podcast"}],"version-history":[{"count":2,"href":"https:\/\/simply-logic.com\/beacon-strategies\/wp-json\/wp\/v2\/podcast\/1233\/revisions"}],"predecessor-version":[{"id":1285,"href":"https:\/\/simply-logic.com\/beacon-strategies\/wp-json\/wp\/v2\/podcast\/1233\/revisions\/1285"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/simply-logic.com\/beacon-strategies\/wp-json\/wp\/v2\/media\/1332"}],"wp:attachment":[{"href":"https:\/\/simply-logic.com\/beacon-strategies\/wp-json\/wp\/v2\/media?parent=1233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/simply-logic.com\/beacon-strategies\/wp-json\/wp\/v2\/categories?post=1233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/simply-logic.com\/beacon-strategies\/wp-json\/wp\/v2\/tags?post=1233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}